Sachin

how to become a better digital marketer.  In fact, what we should be talking about is:  How to be a better marketer.  The Digital medium is just how communication technology has evolved.  Earlier we have Radio, TV, Newspaper and Magazines, but now we have Facebook, Twitter, Blogs and Online videos.  However, the core principles of marketing has not changed. Because we as humans have not changed.  If you become a better marketer, you can automatically become a better digital marketer. So how do we become better marketers? 1. Get a Good Life Experience Marketing is mostly the ability to tell compelling stories.  Great marketers are people who have a great life experience.  For example, a while back I wrote a blog post on how digital marketing and blogging took me to China.  (You can read the blog post here:  How Blogging & Digital Marketing took me to China ). I was able to write that story because I did someth...

I am not sure how much computer games you play. Do you? I am a gamer and I love strategy games which involve planning. My favourite game is Red Alert. I have been playing Red Alert 3 for a very long time and its a war game. I realized, I have learned a lot of business lessons by playing Red Alert. And here are the top 3. 1. Don't Attack Too Soon In Red Alert, we have limited time and resources. I have to build an army with those resources and then attack my enemy. If I did not build a large enough army, I will lose the battle and also my troops. Once I lose my troops, I have to rebuild it from scratch. If I build a large enough troop after looking at my enemy, and attack with everything I have, I have a chance of winning. In business, it is similar. If you build a product and if it is not as good as your competitors, you will fail. Once you take it to the market and fail, there is no coming back. So have some patience and build a good product. Whe...

Are you happy at your work? Studies say that 80% of the people who work do not have their dream job.  Many people ask me: How am I always happy at my work?  And that got me thinking about the concept of  "Happiness at Work". In this email, I want to talk about some simple secrets that I have realized about happiness.  And it can help you be happy at work. Happiness Comes from Challenges The word challenge has a negative meaning in our world. Many times, challenges are considered to be the same as problems. We think -  "I want my life to be without any challenges or problems."   Problems are not the same as challenges. The secret to happiness lies in challenges. In solving the challenges. If you have solved all  the   challenges in your life, your life will be boring. To explain it better, let me take you back in time... There was a time when you were a kid. As a kid, you did not know how to ride a bi-cycle, a motorcy...

Now, we are in the third section of the course. In section 1, we covered the basics of digital marketing - what it is, why to learn, and what is the best way to learn. In section 2, we learned how to create a website, how to install WordPress from cPanel and hot to set up your first WordPress blog. If you have followed the lessons and taken appropriate actions, you should be having your blog up and running. From here onwards, you are going to learn the different components of digital marketing. We'll start with  Google Analytics . In this lesson,  you'll learn all about Google Analytics . Why Analytics first? Why not SEO or Adwords or Facebook? Because after this lesson you'll be learning about the traffic generation and optimization techniques. But to know whether your techniques and tactics are working or not, you need data.  Data, that could tell you about what's working and what's not. Google Analytics is the platform that'll help yo...

SEO… It's the most in-demand skill set in digital marketing. Because organic traffic is one of the best converting traffic sources and it’s free. Not just that.  Ranking in the top of the search engine results page is a sign of trust and reputation. People consider that the website that ranks in the top as the website they can trust and do business with. Even though SEO requires more effort, takes more time to see results, and comparatively costs more, it is an investment with a high return. Because people go to the search engines first when they need something, the number of searches is constantly increasing. Approximately 63000 searches are performed in a second. Can you imagine that? And, it could double in a couple of years. SEO is the most competitive component of digital marketing. For every keyword, there are hundreds, if not thousands of websites competing for the coveted first position. ...and the winner takes it all. It's not just the comp...

We discussed how difficult it is to rank a website on top of the search results. It requires lots of effort and time to rank a website. But, if you are a new business or website or a website that struggles to rank in the top of the search results, what can you do? Google saw an opportunity here and built its biggest cash cow business. That's Adwords. (Now Called Google Ads) Adwords is a boon to businesses who want the search engine traffic but couldn't rank their website through SEO. And, Adwords give better control to businesses. Here are few more reasons to use Adwords: - Adwords has unparalleled reach.  - With AdWords, you could reach over 90% of the internet users worldwide. - Adwords is the most controllable form of advertising around. As an advertiser or marketer, you can control - The keywords your ads show up for - Your monthly budget (with no minimums) - How much you’re willing to pay for a click - The geographic areas where your ads appear -...

Do you know how many ads do we see a day? Pick a number? 50…No 100..No 500….No 1000…No 2000…No 3000…Yes. Approximately, we are exposed to 3,000 to 5,000 ads (advertising messages) a day. Can you believe that? More brands and products have resulted in more ads.  Unfortunately, this has forced people to avoid ads. People have developed banner blindness which means they don’t see the banner ads at all or even if they see, the message doesn’t enter the brain.  People start using tools like ad blocker to block the ads on web and mobile.  According to Google, 56% of the digital ads served are never seen.  So what do you do when people hate ads and half of your ads probably won’t be seen? Native Ads is your savior. According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising. And a recent study (conducted by Sharethrough and IPG) found that consumers engaged with...