Now, we are in the third section of the course. In section 1, we covered the basics of digital marketing - what it is, why to learn, and what is the best way to learn. In section 2, we learned how to create a website, how to install WordPress from cPanel and hot to set up your first WordPress blog. If you have followed the lessons and taken appropriate actions, you should be having your blog up and running. From here onwards, you are going to learn the different components of digital marketing. We'll start with Google Analytics . In this lesson, you'll learn all about Google Analytics . Why Analytics first? Why not SEO or Adwords or Facebook? Because after this lesson you'll be learning about the traffic generation and optimization techniques. But to know whether your techniques and tactics are working or not, you need data. Data, that could tell you about what's working and what's not. Google Analytics is the platform that'll help yo...