Google Ads Introduction

We discussed how difficult it is to rank a website on top of the search results.

It requires lots of effort and time to rank a website.

But, if you are a new business or website or a website that struggles to rank in the top of the search results, what can you do?

Google saw an opportunity here and built its biggest cash cow business.

That's Adwords. (Now Called Google Ads)

Adwords is a boon to businesses who want the search engine traffic but couldn't rank their website through SEO.

And, Adwords give better control to businesses.

Here are few more reasons to use Adwords:

- Adwords has unparalleled reach.
- With AdWords, you could reach over 90% of the internet users worldwide.
- Adwords is the most controllable form of advertising around.

As an advertiser or marketer, you can control

- The keywords your ads show up for
- Your monthly budget (with no minimums)
- How much you’re willing to pay for a click
- The geographic areas where your ads appear
- The days/times your ads run
- The messaging of your ads
- The page on your website the ads lead to
- The ability to turn your ads on/off at any time

and more...

I'll tell you all about them in today's lesson - Introduction to Google Adwords.

You'll learn

- The different types of campaigns
- The ad extensions and
- How to create your first ad

and more.

Becoming an Adwords certified professional is a good career choice.

You can read about becoming Adwords certified professional in this blog post How to Become a Google AdWords Certified Professional

Thanks for reading this blog!

Sachin

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