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The Basics of SEO

SEO…

 It's the most in-demand skill set in digital marketing.

 Because organic traffic is one of the best converting traffic sources and it’s free.

 Not just that. 

 Ranking in the top of the search engine results page is a sign of trust and reputation.

 People consider that the website that ranks in the top as the website they can trust and do business with.

 Even though SEO requires more effort, takes more time to see results, and comparatively costs more, it is an investment with a high return.

 Because people go to the search engines first when they need something, the number of searches is constantly increasing.

 Approximately 63000 searches are performed in a second.

 Can you imagine that?

 And, it could double in a couple of years.

 SEO is the most competitive component of digital marketing.

 For every keyword, there are hundreds, if not thousands of websites competing for the coveted first position.

 ...and the winner takes it all.

 It's not just the competition.

 To make it even more difficult, the search engines are constantly tweaking their algorithms.

 The tactics that worked for you earlier become obsolete with a new update.

 It keeps the marketers on toes.

 In today's lesson, you'll learn the basics of SEO.

 You'll learn

 How Google ranks websites?

 The factors you can control and cannot control.

 Also, I walk you through one of my posts that rank.

Go ahead and watch Lesson 8 - The Basics of SEO

 Thanks for reading this blog!


Sachin

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