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Understanding Google Analytics

Now, we are in the third section of the course.

 In section 1, we covered the basics of digital marketing - what it is, why to learn, and what is the best way to learn.

 In section 2, we learned how to create a website, how to install WordPress from cPanel and hot to set up your first WordPress blog.

 If you have followed the lessons and taken appropriate actions, you should be having your blog up and running.

 From here onwards, you are going to learn the different components of digital marketing.

 We'll start with Google Analytics.

 In this lesson, you'll learn all about Google Analytics.

 Why Analytics first?

 Why not SEO or Adwords or Facebook?

 Because after this lesson you'll be learning about the traffic generation and optimization techniques.

 But to know whether your techniques and tactics are working or not, you need data. 

 Data, that could tell you about what's working and what's not.

 Google Analytics is the platform that'll help you to understand that.

 You'll know about

 - Who are your visitors?
- Where do they come from?
- What do they consume?
- What actions do they take?

 And more...

 Remember, analytics is a key skill to master as the world is moving towards data-driven marketing and conscious budgeting.

 This lesson is geared to give you the basic understanding of Analytics and help you to learn about your audiences.

 Here's the lesson - Understanding Google Analytics

 Here are few blog posts related to analytics you should check 

 - How to Integrate Google Analytics and Webmaster Tools

 - How to Setup Campaigns and Track Different Traffic Sources in Google Analytics

- What can the Crime Rate in New York teach us about Predictive Web Analytics?

 Thanks for reading this blog!


Sachin

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