Skip to main content

Native Advertising and Sponsored Content

Do you know how many ads do we see a day?

 Pick a number?

 50…No

 100..No

 500….No

 1000…No

 2000…No

 3000…Yes.

 Approximately, we are exposed to 3,000 to 5,000 ads (advertising messages) a day.

 Can you believe that?

 More brands and products have resulted in more ads. 

 Unfortunately, this has forced people to avoid ads.

 People have developed banner blindness which means they don’t see the banner ads at all or even if they see, the message doesn’t enter the brain. 

 People start using tools like ad blocker to block the ads on web and mobile. 

 According to Google, 56% of the digital ads served are never seen. 

 So what do you do when people hate ads and half of your ads probably won’t be seen?

 Native Ads is your savior.

 According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising.

 And a recent study (conducted by Sharethrough and IPG) found that consumers engaged with native ads 53 percent more frequently than traditional display ads.

 One of the oldest consumer behavior is customers (people) don’t want to be sold. That’s why we hate those ‘pushy’ ads. We want the buying decision to be ours.

 And because native ads look and feel like the Flow of content of the website, users not only see the ads, also engage with them.

 In this lesson, I’ll give you a brief but interesting Introduction to Native Advertising (& Sponsored Content)

 Apart from learning Why native ads, you’ll also learn about the types of native ads and What Truman Show (movie) has to do with native advertising.

 Also, I’ll walk you through Outbrain and Taboola, two native advertising networks I’ve tried.

Watch the lesson - Native Advertising & Sponsored Content

Thanks for reading this blog!

Sachin

Popular posts from this blog

New open source robots.txt projects

  Last year we released the   robots.txt parser and matcher   that we use in our production systems to the open source world. Since then, we've seen people build new tools with it,   contribute   to the open source library (effectively improving our production systems- thanks!), and release new language versions like   golang   and   rust , which make it easier for developers to build new tools. With the intern season ending here at Google, we wanted to highlight two new releases related to robots.txt that were made possible by two interns working on the Search Open Sourcing team,  Andreea Dutulescu  and  Ian Dolzhanskii .  Robots.txt Specification Test First, we are releasing a  testing framework  for robots.txt parser developers, created by Andreea. The project provides a testing tool that can validate whether a robots.txt parser follows the Robots Exclusion Protocol, or to what extent. Currently there is no officia...
Read more

Reliance Jio's new call charges, voucher, free data offer: 5 things to know

For the first time, Reliance Jio customers will have to pay for making voice calls For every ₹10 you spent on call charges, Jio will give you 1 GB free data Not all voice calls made from a Reliance Jio mobile phone connection will now be free but the telecom operator has promised to refund the charges in the form of free internet data. Even though the charges for making voice calls to other mobile phone networks are as low as 6 paise a minute, it will be for the first time that Jio customers will have to pay for voice calls, free since its launch in 2016. All voice calls made to Non-Jio mobile numbers will be charged at 6 paise per minute from your next recharge. Reliance Jio's new call charges, voucher, free data offer 5 things to know about Jio's call charges, data offer: 1) Jio said due to the undergoing regulatory policy changes for mobile call related charges, it is compelled to recover Interconnect Usage Charge or IUC for all Non-Jio mobile voice calls. It me...
Read more

The 4-step Creative Writing Process for Professional Bloggers [2020]

The 4-step Creative Writing Process for Professional Bloggers I've mentored 1000s of new bloggers in the past few years (through my 100-day blogging course), and do you know what is the most frequently asked question? "How do I write better blog posts?" This is the most important question to ask if you want to become a blogger. From my 10-years of experience in blogging, and inputs from other experienced bloggers, I have come up with a 4-step process for writing.  You can read it here: The 4-step Creative Writing Process for Professional Bloggers In this extensive article I've covered the 4-step process in depth... 1. Gain Knowledge by Learning 2. Add Experience from Past & Present 3. Go into Deep Thought 4. Manifest Your Ideas into Writing This is one of the most important and the longest blog post I've written on my blog.  Read it here:  The 4-step Creative Writing Process for Professional Bloggers I've also explained about t...
Read more