Skip to main content

Native Advertising and Sponsored Content

Do you know how many ads do we see a day?

 Pick a number?

 50…No

 100..No

 500….No

 1000…No

 2000…No

 3000…Yes.

 Approximately, we are exposed to 3,000 to 5,000 ads (advertising messages) a day.

 Can you believe that?

 More brands and products have resulted in more ads. 

 Unfortunately, this has forced people to avoid ads.

 People have developed banner blindness which means they don’t see the banner ads at all or even if they see, the message doesn’t enter the brain. 

 People start using tools like ad blocker to block the ads on web and mobile. 

 According to Google, 56% of the digital ads served are never seen. 

 So what do you do when people hate ads and half of your ads probably won’t be seen?

 Native Ads is your savior.

 According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising.

 And a recent study (conducted by Sharethrough and IPG) found that consumers engaged with native ads 53 percent more frequently than traditional display ads.

 One of the oldest consumer behavior is customers (people) don’t want to be sold. That’s why we hate those ‘pushy’ ads. We want the buying decision to be ours.

 And because native ads look and feel like the Flow of content of the website, users not only see the ads, also engage with them.

 In this lesson, I’ll give you a brief but interesting Introduction to Native Advertising (& Sponsored Content)

 Apart from learning Why native ads, you’ll also learn about the types of native ads and What Truman Show (movie) has to do with native advertising.

 Also, I’ll walk you through Outbrain and Taboola, two native advertising networks I’ve tried.

Watch the lesson - Native Advertising & Sponsored Content

Thanks for reading this blog!

Sachin

Popular posts from this blog

New open source robots.txt projects

  Last year we released the   robots.txt parser and matcher   that we use in our production systems to the open source world. Since then, we've seen people build new tools with it,   contribute   to the open source library (effectively improving our production systems- thanks!), and release new language versions like   golang   and   rust , which make it easier for developers to build new tools. With the intern season ending here at Google, we wanted to highlight two new releases related to robots.txt that were made possible by two interns working on the Search Open Sourcing team,  Andreea Dutulescu  and  Ian Dolzhanskii .  Robots.txt Specification Test First, we are releasing a  testing framework  for robots.txt parser developers, created by Andreea. The project provides a testing tool that can validate whether a robots.txt parser follows the Robots Exclusion Protocol, or to what extent. Currently there is no officia...
Read more

3 Tips to be a Better Digital Marketer

how to become a better digital marketer.  In fact, what we should be talking about is:  How to be a better marketer.  The Digital medium is just how communication technology has evolved.  Earlier we have Radio, TV, Newspaper and Magazines, but now we have Facebook, Twitter, Blogs and Online videos.  However, the core principles of marketing has not changed. Because we as humans have not changed.  If you become a better marketer, you can automatically become a better digital marketer. So how do we become better marketers? 1. Get a Good Life Experience Marketing is mostly the ability to tell compelling stories.  Great marketers are people who have a great life experience.  For example, a while back I wrote a blog post on how digital marketing and blogging took me to China.  (You can read the blog post here:  How Blogging & Digital Marketing took me to China ). I was able to write that story because I did someth...
Read more

Reliance Jio's new call charges, voucher, free data offer: 5 things to know

For the first time, Reliance Jio customers will have to pay for making voice calls For every ₹10 you spent on call charges, Jio will give you 1 GB free data Not all voice calls made from a Reliance Jio mobile phone connection will now be free but the telecom operator has promised to refund the charges in the form of free internet data. Even though the charges for making voice calls to other mobile phone networks are as low as 6 paise a minute, it will be for the first time that Jio customers will have to pay for voice calls, free since its launch in 2016. All voice calls made to Non-Jio mobile numbers will be charged at 6 paise per minute from your next recharge. Reliance Jio's new call charges, voucher, free data offer 5 things to know about Jio's call charges, data offer: 1) Jio said due to the undergoing regulatory policy changes for mobile call related charges, it is compelled to recover Interconnect Usage Charge or IUC for all Non-Jio mobile voice calls. It me...
Read more