Native Advertising and Sponsored Content

Do you know how many ads do we see a day?

Pick a number?

50…No

100..No

500….No

1000…No

2000…No

3000…Yes.

Approximately, we are exposed to 3,000 to 5,000 ads (advertising messages) a day.

Can you believe that?

More brands and products have resulted in more ads.

Unfortunately, this has forced people to avoid ads.

People have developed banner blindness which means they don’t see the banner ads at all or even if they see, the message doesn’t enter the brain.

People start using tools like ad blocker to block the ads on web and mobile.

According to Google, 56% of the digital ads served are never seen.

So what do you do when people hate ads and half of your ads probably won’t be seen?

Native Ads is your savior.

According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising.

And a recent study (conducted by Sharethrough and IPG) found that consumers engaged with native ads 53 percent more frequently than traditional display ads.

One of the oldest consumer behavior is customers (people) don’t want to be sold. That’s why we hate those ‘pushy’ ads. We want the buying decision to be ours.

And because native ads look and feel like the Flow of content of the website, users not only see the ads, also engage with them.

In this lesson, I’ll give you a brief but interesting Introduction to Native Advertising (& Sponsored Content)

Apart from learning Why native ads, you’ll also learn about the types of native ads and What Truman Show (movie) has to do with native advertising.

Also, I’ll walk you through Outbrain and Taboola, two native advertising networks I’ve tried.

Watch the lesson - Native Advertising & Sponsored Content

Thanks for reading this blog!

Sachin

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Sachin

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