Sachin

We discussed how difficult it is to rank a website on top of the search results. It requires lots of effort and time to rank a website. But, if you are a new business or website or a website that struggles to rank in the top of the search results, what can you do? Google saw an opportunity here and built its biggest cash cow business. That's Adwords. (Now Called Google Ads) Adwords is a boon to businesses who want the search engine traffic but couldn't rank their website through SEO. And, Adwords give better control to businesses. Here are few more reasons to use Adwords: - Adwords has unparalleled reach.  - With AdWords, you could reach over 90% of the internet users worldwide. - Adwords is the most controllable form of advertising around. As an advertiser or marketer, you can control - The keywords your ads show up for - Your monthly budget (with no minimums) - How much you’re willing to pay for a click - The geographic areas where your ads appear -...

Do you know how many ads do we see a day? Pick a number? 50…No 100..No 500….No 1000…No 2000…No 3000…Yes. Approximately, we are exposed to 3,000 to 5,000 ads (advertising messages) a day. Can you believe that? More brands and products have resulted in more ads.  Unfortunately, this has forced people to avoid ads. People have developed banner blindness which means they don’t see the banner ads at all or even if they see, the message doesn’t enter the brain.  People start using tools like ad blocker to block the ads on web and mobile.  According to Google, 56% of the digital ads served are never seen.  So what do you do when people hate ads and half of your ads probably won’t be seen? Native Ads is your savior. According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising. And a recent study (conducted by Sharethrough and IPG) found that consumers engaged with...

Do you know the most populated country in the world? It’s not China or India. You are pretty much familiar with it and you, probably are a netizen of it. Yes, you guessed it right. Facebook is the most populated country (if only it was) in the world with 2 billion active users. Just like Google changed the way we access information, Facebook has revolutionized the way we connect and interact with people. Facebook has brought down the barriers like city, state, country, and religion etc and shrank the world as we see it. And, not just that. Again, just like Google which revolutionized the ad industry with the keyword based targeted ads, Facebook is changing the face of advertising with its exceptional targeting ability. With Facebook, you can run an ad campaign targeting people by a myriad of conditions - be it behaviors, interests, demographics, connections, age ranges, languages, or locations. You can use these targeting capabilities, layer them upon each other to...

Twitter ads is the latest entrant into the paid social arena. It took a while for the Twitter to come up with its ad platform, but finally, it's here. It still hasn't got enough traction to make it an important platform to focus. But, for businesses, whose audience primarily active in twitter, twitter ads is a good opportunity to amplify their reach and branding. In today's lesson, I'll walk you through the Twitter ad interface and show you one of the small campaigns I ran to learn the performance. In this lesson, You'll learn: - The different types of Twitter ads - The different types of Twitter ad campaigns and - How to setup your first Twitter ad campaign Watch the lesson to learn about Twitter Ads Thanks for reading this blog! Sachin

You may have heard about copywriting, or may be not... But believe me, copywriting is one of the most important skills in digital marketing. You can make everything work, but if you can't make your copy work, everything will fail. Before I teach you what copywriting really is... Let's understand how these words "copy" and "copywriting" came into existence Long back, there was no such thing as mass advertising or marketing I am talking like 200-300 years back The first form of mass marketing came in the form of print Printing presses were invented (by Gutenberg) and people started publishing content on newspapers and magazines For the first time content could reach a lot of people - through replication For approximately 4,500 years before Gutenberg invented the printing press, books were made by hand They were written on surfaces of clay, papyrus, wax, and parchment There was no "copy" That's why no one bothered about ...

Hey Readers, What is the purpose of marketing? What is the purpose of digital marketing? What is the purpose of SEO or Adwords or Facebook Ads? The answer to all the three questions is - to generate sales. We call it a conversion in digital marketing. 'Conversion' may not necessarily be a purchase because sales don't always happen in one touch or interaction. A conversion can also be subscribing to the newsletter, like the Facebook page, the completion of a survey, or just completing any action that might help towards getting the sale. Let's say you are doing brilliantly in many areas. Traffic is coming via an effective SEO, paid search, social or content strategy. Awesome! Unfortunately, the people visiting your site aren’t completing the goal you actually intended them to complete in the first place. They’re not converting. It makes all your efforts go waste. Whatever the ultimate point of your website is, a conversion is the successful completion of that action...

Hello Readers, I have been in the marketing field for more than 5 years now. The marketing landscape has changed from a focus on traditional marketing to focus on digital marketing.  People think that there are two types of marketing - the old traditional way of marketing  (TV, Radio, Newspaper and Magazines) ...and then there is the new way of digital marketing  (Display Ads, Search Ads, Social Media, YouTube and so on). Since consumers have started using personal digital devices like laptops, mobiles and tablets, the focus is shifting towards digital marketing.  But, are these  the only two types of marketing?  Kind of yes... if you take into consideration the  medium  on which it is served. But as a marketer, you should not be concerned about the medium. See, the medium can be anything. First it was print.  Then it was radio. Then it was TV. Then it was the internet. Then it wa...