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Introduction to Facebook Ads

Do you know the most populated country in the world?

It’s not China or India.


You are pretty much familiar with it and you, probably are a netizen of it.


Yes, you guessed it right.


Facebook is the most populated country (if only it was) in the world with 2 billion active users.


Just like Google changed the way we access information, Facebook has revolutionized the way we connect and interact with people.


Facebook has brought down the barriers like city, state, country, and religion etc and shrank the world as we see it.


And, not just that.


Again, just like Google which revolutionized the ad industry with the keyword based targeted ads, Facebook is changing the face of advertising with its exceptional targeting ability.


With Facebook, you can run an ad campaign targeting people by a myriad of conditions - be it behaviors, interests, demographics, connections, age ranges, languages, or locations.


You can use these targeting capabilities, layer them upon each other to reach the exact target audience you want to.


Do you want to target 'male who are aged between 30 to 36, lives in Bangalore, also has an MBA degree, owns a Hyundai car, is married and having kids'?


Few years before, it would’ve been impossible. 


But, now with Facebook, you can.


And, the best part is, your audience is on Facebook. With 2 billion active users, it is impossible not to find your target audience on Facebook.


Facebook ads are considerably cheaper compared to what other online marketing channels cost. Of course, more people are joining the Facebook ads and will drive the costs up.


With custom audiences and lookalike audiences, Facebook is making it easier to find and reach new qualified leads.


In today’s lesson, I’ll provide a brief Introduction to Facebook Ads.


I’ll walk you through the different types of Facebook Ads campaigns, why you should be using power editor and how to set up your first ad campaign.


One of the most frequent questions I come across is How to Pay for Facebook Ads in India and I’ve written a detailed post answering it. You should check it. 


Cheers


Thanks for reading this blog!


Sachin

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