Skip to main content

Introduction to Twitter Ads

Twitter ads is the latest entrant into the paid social arena.

It took a while for the Twitter to come up with its ad platform, but finally, it's here.


It still hasn't got enough traction to make it an important platform to focus.


But, for businesses, whose audience primarily active in twitter, twitter ads is a good opportunity to amplify their reach and branding.


In today's lesson, I'll walk you through the Twitter ad interface and show you one of the small campaigns I ran to learn the performance.


In this lesson,


You'll learn:


- The different types of Twitter ads

- The different types of Twitter ad campaigns and
- How to setup your first Twitter ad campaign

Watch the lesson to learn about Twitter Ads


Thanks for reading this blog!

Sachin

Popular posts from this blog

3 Tips to be a Better Digital Marketer

how to become a better digital marketer.  In fact, what we should be talking about is:  How to be a better marketer.  The Digital medium is just how communication technology has evolved.  Earlier we have Radio, TV, Newspaper and Magazines, but now we have Facebook, Twitter, Blogs and Online videos.  However, the core principles of marketing has not changed. Because we as humans have not changed.  If you become a better marketer, you can automatically become a better digital marketer. So how do we become better marketers? 1. Get a Good Life Experience Marketing is mostly the ability to tell compelling stories.  Great marketers are people who have a great life experience.  For example, a while back I wrote a blog post on how digital marketing and blogging took me to China.  (You can read the blog post here:  How Blogging & Digital Marketing took me to China ). I was able to write that story because I did someth...

Googlebot will soon speak HTTP/2

  Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP,  HTTP/2 or h2  for short, web professionals  asked us  whether Googlebot can crawl over the upgraded, more modern version of the protocol. Today we're announcing that starting mid November 2020, Googlebot will support crawling over HTTP/2 for select sites. What is HTTP/2 As we said, it's the next  major version of HTTP , the protocol the internet primarily uses for transferring data. HTTP/2 is much more robust, efficient, and faster than its predecessor, due to its architecture and the features it implements for clients (for example, your browser) and servers. If you want to read more about it, we have a long article on the  HTTP/2 topic on developers.google.com . Why we're making this change In general, we expect this change to make crawling more efficient in terms of server r...

3 Business Lessons from Strategy Games

I am not sure how much computer games you play. Do you? I am a gamer and I love strategy games which involve planning. My favourite game is Red Alert. I have been playing Red Alert 3 for a very long time and its a war game. I realized, I have learned a lot of business lessons by playing Red Alert. And here are the top 3. 1. Don't Attack Too Soon In Red Alert, we have limited time and resources. I have to build an army with those resources and then attack my enemy. If I did not build a large enough army, I will lose the battle and also my troops. Once I lose my troops, I have to rebuild it from scratch. If I build a large enough troop after looking at my enemy, and attack with everything I have, I have a chance of winning. In business, it is similar. If you build a product and if it is not as good as your competitors, you will fail. Once you take it to the market and fail, there is no coming back. So have some patience and build a good product. Whe...