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What is Conversion Rate Optimization?

Hey Readers,

What is the purpose of marketing?

What is the purpose of digital marketing?

What is the purpose of SEO or Adwords or Facebook Ads?

The answer to all the three questions is - to generate sales.

We call it a conversion in digital marketing.

'Conversion' may not necessarily be a purchase because sales don't always happen in one touch or interaction.

A conversion can also be subscribing to the newsletter, like the Facebook page, the completion of a survey, or just completing any action that might help towards getting the sale.

Let's say you are doing brilliantly in many areas. Traffic is coming via an effective SEO, paid search, social or content strategy. Awesome!

Unfortunately, the people visiting your site aren’t completing the goal you actually intended them to complete in the first place. They’re not converting.

It makes all your efforts go waste.

Whatever the ultimate point of your website is, a conversion is the successful completion of that action and conversion rate is the metric to measure it. The higher the conversion rate the better.

Conversion rate optimization (CRO) is the process of optimizing your website to increase the possibility that visitors will complete that specific action.

Here are few reasons why conversion rate optimization is important to you

You get more customers, free. Since most of the improvement you can get on the conversion rate doesn't cost much, you get more customers, FREE.

Conversion rate optimization makes financial sense: because your profit is directly proportional to your conversion rate. A 10% change in conversion rate can mean the difference between making a profit and suffering a loss.

The ultimate goal of conversion rate optimization is to allow you to spend more per click or impression than your competitors can. As you get more customers than your competitors, you can afford to spend more.

In this video lesson, I’ll give you Introduction to Conversion Rate Optimization.

You’ll learn what conversion rate is and how to improve conversion rates.

You’ll also learn about the digital marketing funnels and why always be testing is the best strategy.

I’ll also walk you through the process I used to improve the conversions on my learndigitalmarketing.com site.

Check the lesson - Introduction to Conversion Rate Optimization

Cheers

 Thanks for reading this blog!


Sachin

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