Sachin

Twitter ads is the latest entrant into the paid social arena. It took a while for the Twitter to come up with its ad platform, but finally, it's here. It still hasn't got enough traction to make it an important platform to focus. But, for businesses, whose audience primarily active in twitter, twitter ads is a good opportunity to amplify their reach and branding. In today's lesson, I'll walk you through the Twitter ad interface and show you one of the small campaigns I ran to learn the performance. In this lesson, You'll learn: - The different types of Twitter ads - The different types of Twitter ad campaigns and - How to setup your first Twitter ad campaign Watch the lesson to learn about Twitter Ads Thanks for reading this blog! Sachin

You may have heard about copywriting, or may be not... But believe me, copywriting is one of the most important skills in digital marketing. You can make everything work, but if you can't make your copy work, everything will fail. Before I teach you what copywriting really is... Let's understand how these words "copy" and "copywriting" came into existence Long back, there was no such thing as mass advertising or marketing I am talking like 200-300 years back The first form of mass marketing came in the form of print Printing presses were invented (by Gutenberg) and people started publishing content on newspapers and magazines For the first time content could reach a lot of people - through replication For approximately 4,500 years before Gutenberg invented the printing press, books were made by hand They were written on surfaces of clay, papyrus, wax, and parchment There was no "copy" That's why no one bothered about

Hey Readers, What is the purpose of marketing? What is the purpose of digital marketing? What is the purpose of SEO or Adwords or Facebook Ads? The answer to all the three questions is - to generate sales. We call it a conversion in digital marketing. 'Conversion' may not necessarily be a purchase because sales don't always happen in one touch or interaction. A conversion can also be subscribing to the newsletter, like the Facebook page, the completion of a survey, or just completing any action that might help towards getting the sale. Let's say you are doing brilliantly in many areas. Traffic is coming via an effective SEO, paid search, social or content strategy. Awesome! Unfortunately, the people visiting your site aren’t completing the goal you actually intended them to complete in the first place. They’re not converting. It makes all your efforts go waste. Whatever the ultimate point of your website is, a conversion is the successful completion of that action

Hello Readers, I have been in the marketing field for more than 5 years now. The marketing landscape has changed from a focus on traditional marketing to focus on digital marketing.  People think that there are two types of marketing - the old traditional way of marketing  (TV, Radio, Newspaper and Magazines) ...and then there is the new way of digital marketing  (Display Ads, Search Ads, Social Media, YouTube and so on). Since consumers have started using personal digital devices like laptops, mobiles and tablets, the focus is shifting towards digital marketing.  But, are these  the only two types of marketing?  Kind of yes... if you take into consideration the  medium  on which it is served. But as a marketer, you should not be concerned about the medium. See, the medium can be anything. First it was print.  Then it was radio. Then it was TV. Then it was the internet. Then it was the apps. Tomorrow something else migh

Hello friends, I just wanted to let you know about the latest blog post. Top 7 Books Every Digital Marketer Must Read In this article, Writer mentioned the top 7 books that he think every digital marketer should read. Books are a great source of learning to master the fundamentals and basics of a subject. As he had mentioned in my recent blog post on  how to learn new skills , mastering the fundamentals is very important for becoming an expert in a subject. While I try to learn most of the latest updates in my industry by reading blogs and following the Twitter updates of the most important thought leaders in marketing – I learn the fundamentals from books. If I have created a brand for myself in the digital marketing space as an expert, I would attribute it to the authors who have shaped my career. I am standing on the shoulders of giants. Here’s a  list of top 7 books  that I think every digital marketer should read. These are not the most common books that are in the lists o

Learning.  Learning new things. We all know it’s important. It’s more than important. It is essential. It’s vital for our growth. We are what we are because of what we learned. And we need to learn new things that’ll take us where we want to be. Yet, we find it difficult to learn, retain and master new skills. Of course, we buy books or courses. We read blog posts. We watch tons and tons of youtube videos. But, do we learn anything from them? Not much. We might pick up a thing or two from them. Why? What has changed? We blame it on how busy we are, how less time we got, and how old we have become. But, those aren’t the real reasons. Those are the excuses we give to fool ourselves. The actual reasons are entirely different. That’s what I’ve tried to discuss in my latest blog post  How To Learn & Master A New Skill. This blog post talks about... -  How did we learn  to stand up, balance, and walk? How we have come a long way from there. [Trust me, it matters] - How and why we los

Hey friends, I had recently conducted some research about the various aspects of online education in India. I have published the results of over 14 audience surveys and polls about online courses. You can have a look at the findings here: Report: The State of Online Education in India (2019) In this report you will find: - How do people consume online courses, at what times, at what days of the week. - What do people expect from online courses, after every lesson. - How long do people want online course videos to be. - Is online training better, or offline training better? And why do people choose one over the other? Here's the link again -  Report: The State of Online Education in India (2019) If you are into online training / online education, the findings in this report will be extremely useful for you. Cheers Thanks for reading this blog! Sachin